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Raptor October 2025 - July 2026

Raptor · Campaign intelligence

Raptor October 2025 - July 2026

An always-on PR and communications approach was taken to build Raptor's industry profile and reinforce its position as an award-winning global youth and student marketing agency.

Engagement window

Oct 2025 – Jul 2026

Client

Raptor

Audience
5.8M

Combined publication-wide audience figures for all outlets featuring coverage

Estimated views
498K

Predicted lifetime views of coverage, based on audience reach and engagement rate on social

Pieces of coverage
0

Total number of online, offline and social clips in this report

Executive summary

Executive summary

An always-on PR and communications approach was taken to build Raptor's industry profile and reinforce its position as an award-winning global youth and student marketing agency. The strategy combined an ongoing press office function with proactive media relations, thought leadership ideation, awards support, and PR outreach around key campaigns and agency milestones. A continuous pipeline of stories were developed and placed, spanning campaign work, agency news, and expert commentary on youth and student marketing — designed to sustain visibility and cement Raptor's reputation as a leading voice in connecting brands with young audiences. Over 30 pieces of press were secured across publications including Campaign, Ads of the World, Ads of Brands, Media Cat and Mumbrella, delivering sustained presence across the marketing and advertising trade press.

Coverage
35
Avg quality
50
Thought leadership
1
What landed

Highlights

Coverage story

What the press — and the platforms — said

Timeline

How the story unfolded

  1. Jun 26, 2026Coverage

    The BEst Connected Awards 2026, 26th June, The Woodman Highgate – script with citations

  2. Jun 19, 2026Coverage

    Deliveroo: Scran of the Match • Ads of the World™ | Part of The Clio Network

  3. Jun 19, 2026Coverage

    Deliveroo launches Scran of the Match football card campaign -

  4. Jun 19, 2026Coverage

    Raptor delivers Scran of the Match Summer for Deliveroo

  5. Jun 19, 2026Coverage

    Deliveroo Launches Collectible Scran of the Match Football Cards with £100,000 Worth of Prizes

  6. Jun 15, 2026Coverage

    Booms & Shakes: June's hires, launches and the studios rethinking themselves

  7. Jun 11, 2026Coverage

    World Cup 2026 round-up

  8. Jun 2, 2026Coverage

    Diary of a Young Creative: Football food puns, a tractor activation and a side hustle to help students

  9. May 28, 2026Coverage

    Raptor promotes Molly Chappin to its board of directors

  10. May 28, 2026Coverage

    Movers & Shakers: WPP, UM Worldwide, Momentum, Free.Studio, B&Q, Brave Bison and more

  11. May 28, 2026Coverage

    Molly Chappin joins the board at Raptor

  12. May 28, 2026Coverage

    Raptor appoints Molly Chappin to board

  13. May 27, 2026Coverage

    Raptor promotes Molly Chappin to its Board of Directors

  14. May 27, 2026Coverage

    Raptor Promotes Molly Chappin to its Board of Directors

  15. May 11, 2026Coverage

    WKD turns nights out into a battle of two sides in Leeds -

  16. May 11, 2026Coverage

    WKD and Raptor ask guests to choose their WKD side

  17. May 8, 2026Coverage

    Raptor helps Leeds students choose the WKD side

  18. May 7, 2026Coverage

    Thatchers Cider and Raptor touch down on campuses

  19. May 4, 2026Coverage

    Thatchers Cider and Raptor touch down on campuses with Hot Air Balloon DJ tour

  20. May 1, 2026Coverage

    DJ balloon tour lands on campuses with Thatchers Cider & Raptor

  21. Apr 30, 2026Coverage

    Thatchers Cider music tour for students isn't all hot air

  22. Apr 15, 2026Coverage

    Our Online Judges 2026 | Creative Circle

  23. Mar 19, 2026Coverage

    Elliot Hartley: £1bn for NEETs, and Financial Literacy Assessments - 19/3/26

  24. Mar 4, 2026Coverage

    Raptor recruits sixth cohort for the Raptor Academy

  25. Mar 3, 2026Coverage

    Raptor opens sixth intake for global marketing programme -

  26. Mar 2, 2026Coverage

    Raptor announces recruitment for sixth Raptor Academy

  27. Feb 24, 2026Coverage

    Deliveroo and Wingstop challenge friendships with student pop-up

  28. Jan 8, 2026Coverage

    Raptor Debuts Sub-Agency Apex, Targets Youth Culture

  29. Jan 8, 2026Coverage

    Raptor launches apex to help brands connect with culture -

  30. Jan 7, 2026Coverage

    Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection

  31. Jan 7, 2026Coverage

    Raptor launches apex culture division to reach youth audiences

  32. Jan 7, 2026Coverage

    Raptor launches cultural incubator apex

  33. Jan 6, 2026Coverage

    Raptor launches cultural intelligence arm Apex

  34. Dec 15, 2025Coverage

    Brands are creating shows to win Gen Z - MediaCat UK

  35. Nov 27, 2025Coverage

    Christmas 2025 round-up: watch all the festive ads

Message pull-through

Did the story land?

  • Raptor is the award-winning global authority on youth and student marketing.

    Peak 40Average 31Pulled through 11×
  • Powered by community.

    Peak 35Average 35Pulled through 2×
  • Authentic connection, not interruption.

    Peak 45Average 45Pulled through 1×

Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection

Adsofbrands · “Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection”
Fayola's workspace
Generated July 10, 2026

Reach methodology · 498K total estimated views across 31 of 35 items. Sources: SimilarWeb. As of 2026-07-10.