Raptor October 2025 - July 2026
An always-on PR and communications approach was taken to build Raptor's industry profile and reinforce its position as an award-winning global youth and student marketing agency.
Oct 2025 – Jul 2026
Raptor
Combined publication-wide audience figures for all outlets featuring coverage
Predicted lifetime views of coverage, based on audience reach and engagement rate on social
Total number of online, offline and social clips in this report
Executive summary
An always-on PR and communications approach was taken to build Raptor's industry profile and reinforce its position as an award-winning global youth and student marketing agency. The strategy combined an ongoing press office function with proactive media relations, thought leadership ideation, awards support, and PR outreach around key campaigns and agency milestones. A continuous pipeline of stories were developed and placed, spanning campaign work, agency news, and expert commentary on youth and student marketing — designed to sustain visibility and cement Raptor's reputation as a leading voice in connecting brands with young audiences. Over 30 pieces of press were secured across publications including Campaign, Ads of the World, Ads of Brands, Media Cat and Mumbrella, delivering sustained presence across the marketing and advertising trade press.
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Highlights
What the press — and the platforms — said
How the story unfolded
- Coverage
The BEst Connected Awards 2026, 26th June, The Woodman Highgate – script with citations
- Coverage
Deliveroo: Scran of the Match • Ads of the World™ | Part of The Clio Network
- Coverage
Deliveroo launches Scran of the Match football card campaign -
- Coverage
Raptor delivers Scran of the Match Summer for Deliveroo
- Coverage
Deliveroo Launches Collectible Scran of the Match Football Cards with £100,000 Worth of Prizes
- Coverage
Booms & Shakes: June's hires, launches and the studios rethinking themselves
- Coverage
World Cup 2026 round-up
- Coverage
Diary of a Young Creative: Football food puns, a tractor activation and a side hustle to help students
- Coverage
Raptor promotes Molly Chappin to its board of directors
- Coverage
Movers & Shakers: WPP, UM Worldwide, Momentum, Free.Studio, B&Q, Brave Bison and more
- Coverage
Molly Chappin joins the board at Raptor
- Coverage
Raptor appoints Molly Chappin to board
- Coverage
Raptor promotes Molly Chappin to its Board of Directors
- Coverage
Raptor Promotes Molly Chappin to its Board of Directors
- Coverage
WKD turns nights out into a battle of two sides in Leeds -
- Coverage
WKD and Raptor ask guests to choose their WKD side
- Coverage
Raptor helps Leeds students choose the WKD side
- Coverage
Thatchers Cider and Raptor touch down on campuses
- Coverage
Thatchers Cider and Raptor touch down on campuses with Hot Air Balloon DJ tour
- Coverage
DJ balloon tour lands on campuses with Thatchers Cider & Raptor
- Coverage
Thatchers Cider music tour for students isn't all hot air
- Coverage
Our Online Judges 2026 | Creative Circle
- Coverage
Elliot Hartley: £1bn for NEETs, and Financial Literacy Assessments - 19/3/26
- Coverage
Raptor recruits sixth cohort for the Raptor Academy
- Coverage
Raptor opens sixth intake for global marketing programme -
- Coverage
Raptor announces recruitment for sixth Raptor Academy
- Coverage
Deliveroo and Wingstop challenge friendships with student pop-up
- Coverage
Raptor Debuts Sub-Agency Apex, Targets Youth Culture
- Coverage
Raptor launches apex to help brands connect with culture -
- Coverage
Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection
- Coverage
Raptor launches apex culture division to reach youth audiences
- Coverage
Raptor launches cultural incubator apex
- Coverage
Raptor launches cultural intelligence arm Apex
- Coverage
Brands are creating shows to win Gen Z - MediaCat UK
- Coverage
Christmas 2025 round-up: watch all the festive ads
Did the story land?
Raptor is the award-winning global authority on youth and student marketing.
Peak 40Average 31Pulled through 11×Powered by community.
Peak 35Average 35Pulled through 2×Authentic connection, not interruption.
Peak 45Average 45Pulled through 1×
Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection